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A strategy for optimum health & wellbeing that WORKS!

Less is more

Celebrate the beauty of simplicity. Here, you will find tips, inspiration, and resources to help you live a more fulfilling, joyful & balanced life.

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Food labels are the Devils work!

Embrace the new

Throw away outdated health philosophies and reeducate yourself about optimum nutrition to increase energy levels, lose weight, gain muscle mass and rid yourself of many medication dependencies. If it’s got a food label – you probably shouldn’t eat it!

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Our philosophy

Embrace the beauty of simplicity. Less IS more. Stress, poor Western diets and outdated nutritional guidance is slowly killing the vast majority of the global population. Obesity, diabetes, over prescription of pharmaceuticals, opioid addiction and ‘Big Pharma’ marketing has even the most well-intentioned medical practitioners brainwashed.

Remove the marketing ‘sizzle’ and you’re left with biased dietary studies funded by multi-national Food Manufactures and Pharmaceutical companies, both of which have a vested interest in keeping you SICK and HUNGRY!

Simple life – Less noise.


Consumerism is fuelled by marketeers pushing the right emotional buttons.
Instead, focus on functional, practical diet and optimal heath.

Looking for some inspiration?